LUXURY WATCH ROLL - A Brand For Watch Enthusiasts

LWR was founded in Lagos, Nigeria’s vibrant economic hub, born from a deep appreciation for fine watches and the art of preserving their legacy. More than timekeepers, watches are statements of identity, craftsmanship, and heritage—pieces meant to be protected, displayed, and passed down.

We specialize in premium watch storage solutions, meticulously crafted for collectors and enthusiasts who value both aesthetics and functionality. From our signature Luxury Watch Rolls to elegantly designed watch stands, valet trays, and winders, every product is designed to protect, organize, and showcase your timepieces with precision and style. Whether at home or on the go, LWR ensures your watches remain safe, scratch-free, and always ready to wear.

“Watches tell the world a bit about who you are, and if you’re lucky, they can connect you to the people who matter most.” – Matt Hranek

At LWR, this philosophy drives everything we do. We believe that a well-kept watch tells a better story, and our commitment to quality materials, innovative design, and lasting durability reflects that belief.

Expanding Beyond Storage – The Birth of ASTRAL Watches

Our journey in watch craftsmanship didn’t stop at storage. With years of expertise in understanding the needs of watch collectors, LWR has expanded into creating timepieces, leading to the launch of ASTRAL Watches—a brand dedicated to delivering exceptional design, precision engineering, and timeless elegance.

ASTRAL Watches embodies our passion for heritage, innovation, and modern craftsmanship, offering luxury timepieces that merge classic aesthetics with cutting-edge technology.

Our mission is simple. To help watch lovers safeguard and showcase their timepieces with style and purpose.” Quam – Founder of Luxury Watch Roll (LWR)

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Join the lwr community

From budding watch enthusiasts to seasoned collectors, join our 700+ happy customers and counting! Once you're part of the #LWRClub, you'll wonder how you ever stored your watches without us. Elevate your collection, safeguard your timepieces, and experience the blend of luxury and functionality that only LWR can offer.